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EstablishCred · The Authority Program · for B2B tech

Your expert, in the story within the hour it breaks.

Our engine watches the news in real time, spots the stories your company has a right to be in, and puts a finished, fact-checked pitch in front of the reporter writing it, usually in under an hour. Traditional agencies take days. You get custom pitching every week, quarterly press releases, and engineered tier-1 features, all over a 12-month program.

Run the engine on my brand → See the three tiers
Free on your demo, yours to keep
  • 3–5 live stories you can pitch right away, pulled for your brand on the call
  • Pitches written for you for each story, ready to send
  • The reporter's verified email so you can pitch them yourself
Breaking · 12 minCompetitor raises $40M Series B Reporter requestSeeking CTOs on AI security Trend · 2hNew EU AI Act guidance Journalist moveAI reporter joins a tier-1 desk
CRED
SIGNAL
09:14:02SIGNALStory flagged: competitor Series B
09:14:40TRIAGEStanding: strong · window ~6h
09:22:11ANGLES3 angles built from your data
09:31:57FIT4 reporters checked vs. last 10 bylines
09:38:20VERIFYReporter emails verified deliverable
09:48:30DRAFTPitch fact-checked + editor-reviewed
09:55:04YOUApproved from your phone
09:55:09SENT→ 4 reporters, 41 min after the story broke
Sample tier-1 targets
ForbesInc.EntrepreneurVentureBeatTechCrunchUSA TodayFast CompanyBusiness InsiderFortuneCIO.comWIREDAxiosZDNETCNBC
<1 hrTarget: story breaks to pitch ready
24/7Real-time signal monitoring
12–40+Custom pitches every month
4–8Press releases written, edited, distributed
Up to 5Engineered tier-1 features
0Pitches sent without your approval
Real-time signal pitching

Reporters pick their sources on the day the story breaks. Speed decides who gets quoted.

A reporter covering breaking news needs a sharp expert in the first few hours. A traditional agency notices the story in a digest, schedules a brainstorm, drafts, waits on sign-off and sends days later. By then the article has run with someone else's quote. Our engine turns that week into an hour, and nothing goes out until you approve it.

Reporter attention on a breaking story

Traditional agency

~4 days
  • Mon 9amStory breaks
  • Mon 4pmSomeone notices it in a news digest
  • TueInternal brainstorm call
  • WedDraft pitch sent to you for review
  • ThuPitch goes out. The story ran Monday.

EstablishCred engine

~1 hour
  • +0:00Engine flags the story as it breaks
  • +0:10Scored for your standing and the time left
  • +0:20Angles built from your data and proof
  • +0:35Reporters matched to their recent bylines, emails verified
  • +0:50Pitch drafted, fact-checked, editor-reviewed
  • +0:55You approve. It's in the reporter's inbox.
What the engine sees

Every story has a closing window. We pitch before it shuts.

The engine watches five kinds of signal for your category around the clock: breaking news, reporter source requests, competitor coverage, trend spikes and calendar moments. Each one gets a timer for how long reporters will still want a fresh voice, and moves from detection to a ready pitch while the clock runs.

Breaking newsRival platform announces layoffs and an enterprise pivotStanding: strong · 3 angles ready5:42:10Pitch ready
Reporter requestNational business reporter seeking CFOs on AI budgetsDeadline today, 5pm ET2:35:20Drafting
Competitor coverageCompetitor quoted in a tech outlet piece on AI agent pricingCounter-angle for the follow-up story17:00:00Angled
Trend spikeSearches for "AI agent security" up 3× this weekData-led angle from your customer base31:56:40Detected
Calendar momentCybersecurity Awareness Month opens October 1Planned 3 weeks out · 6 reporters queued24:00:00Pitch ready
The EstablishCred pitch engine

Eight stages between a headline and your expert quoted in the story.

The engine pairs a live feed of breaking stories, reporter requests and trend signals with a newsroom-grade system for judging, angling and pitching each one. We tune every stage to your company, your competitors and your spokespeople, and our team runs it with you every week.

STAGE 1+0:00

Live signal

Watches breaking news, reporter requests, competitor moves and trend signals for your category around the clock.


STAGE 2+0:05

Noise filter

Throws out the junk so only stories that touch your market, buyers or competitors move forward.


STAGE 3+0:10

Standing & timing

Asks whether you have a real right to comment, and how long the window stays open before the story goes cold.


STAGE 4+0:20

Custom angles

Turns the news plus your data into distinct story angles a reporter can use, not rewordings of a press release.


STAGE 5+0:35

Reporter match

Finds the reporters on this story right now, checks each one's last 10 bylines, and verifies their email before anything is written.


STAGE 6+0:45

Pitch draft

Writes a short, specific pitch for one reporter, in your spokesperson's real voice, with a single clear ask.


STAGE 7+0:50

Fact-check & edit

Every claim is verified against a source, then a veteran-editor review cuts anything a reporter would delete.


STAGE 8+0:55

You approve. It sends.

You see the finished pitch and tap approve. It goes out right away. Nothing is ever sent without your yes.


Custom pitching, not a template

What we build for you in the first 30 days

Most agencies hand you a junior account manager and a generic media list. You get a system tuned to your business that gets sharper every week as we see which angles reporters answer.

Your signal profileTopics, competitors, customers, regulations and keywords the engine watches for you.
Your standing mapWhere you have real authority to comment, and where you'd be stretching.
Your proof bankData points, customer results and credentials, fact-checked and ready for any pitch.
Your spokesperson voiceA fingerprint of how your founder or execs actually write, so pitches sound like them.
Your tier-1 target mapThe reporters and columnists at each target outlet who cover your space today.
Your 12-month PR calendarConferences, reports, awareness days and seasonal hooks, planned back from each date.
Engineered tier-1 features

Features in the outlets your buyers, board and investors actually read.

Every week the engine puts you in front of reporters at the publications that move deals. Emerging engineers one tier-1 feature in your 12 months, Authority two and Established five, with your first feature landing within 90, 60 or 30 days. The outlet list is agreed in writing at kickoff.

Leadership · InnovationForbesTargeting
Founders · GrowthInc.Targeting
Business ownersEntrepreneurTargeting
Enterprise AI · DataVentureBeatTargeting
Startups · FundingTechCrunchTargeting

Engineered per 12 months1 · 2 · 5Emerging · Authority · Established
National news · MoneyUSA TodayTargeting
Work · Design · TechFast CompanyTargeting
Business · MarketsBusiness InsiderTargeting
IT leadershipCIO.comTargeting

Sample tier-1 list. Others include Fortune, WIRED, Axios, ZDNET, CNBC and the top trade publication in your category.

Step 1Pick the reporterMatch the story to the writer who owns that beat today, not last year's masthead.
Step 2Build to their bylinesShape the angle around what that reporter has published in the last 90 days.
Step 3Package the proofHand them data, a sharp quote and a source they can verify in one email.
Step 4Hit the live pegPitch while the story is moving, when reporters are actively looking for sources.
Step 5Track and clipEvery placement is logged, clipped and added to your credibility library.
The proof

Five live stories. Five executives named in tier-1 press.

Every placement below started as a trending story and ended with a client's executive quoted as the authority. Here's the pitch we sent, and the feature that ran.

Feature 01 · Enterprise AI governance

FulcrumGT

Ahmed Shaaban · CEO

The trending story. Every enterprise-AI piece this summer framed governance as the brake on innovation.

The pitch we sent Subj: The AI-governance story everyone's getting backwards

Serenity, the current take is that governance slows AI. The sharper story: the companies moving fastest with AI are the ones with the strongest governance, not the least. Ahmed Shaaban runs AI across legal and procurement for global enterprises and has the contrarian frame: "AI doesn't make decisions, people do."

The feature that ran Forbes Serenity Gibbons · Jul 2, 2026

“Why AI Governance Is Becoming A Corporate Competitive Advantage”

AI is a force multiplier. It amplifies what your team already knows how to do.
Live & namedCEO quoted throughout
Read it on Forbes →
Feature 02 · Interior design · SpecTech

DesignSpec

Specification software · 700+ design firms

The trending story. Design press was circling the shift away from spreadsheets, but no one had named the category.

The pitch we sent Subj: There's a new category quietly reshaping interior design

Interior design has a spreadsheet problem nobody's named yet. There's an emerging category, "SpecTech," doing to product specs what fintech did to banking. DesignSpec now powers 700+ firms managing selections from concept to completion.

The feature that ran USA Today Contributor content · May 15, 2026

“The rise of SpecTech: how a new category is influencing interior design from concept to completion”

The spreadsheet era of interior design is over. A new category is taking its place.
Live & namedPositioned as category leader
Read it on USA Today →
Feature 03 · Sustainability & waste tech

CheckSammy

Sam Scoten · CEO

The trending story. The "can renewables actually fix the energy crisis?" debate was everywhere.

The pitch we sent Subj: Renewables won't fix the crisis alone. Here's the missing half

As the renewables debate heats up, there's a blind spot: waste. Sam Scoten, CEO of CheckSammy, built a data-driven waste-to-value platform and argues the circular economy is the half of the energy story no one is pricing in.

The feature that ran Fast Company Feature · 2026

“Can renewable energy really fix the global energy crisis?”

You can't solve the energy crisis while ignoring what we throw away.
Live & namedCEO quoted as expert source
Read it on Fast Company →
Feature 04 · Vertical AI · Dental

Viva AI

Farid Fadaie · CEO & Founder

The trending story. Endless "AI and productivity" coverage, all abstract, none grounded in a real vertical.

The pitch we sent Subj: The vertical where AI is actually saving hours a day

Jon, everyone's writing about AI and productivity in the abstract. Here's a concrete one: dentistry, where the tech stack is "stuck in 2007." Farid Fadaie, CEO of Viva AI, is cutting admin load 40–60% with voice automation.

The feature that ran VentureBeat Jon Stojan · Dec 28, 2025

“How AI is quietly fixing a productivity problem in dentistry”

The dentistry tech stack is stuck in 2007. We've always believed the dental office should run itself.
Live & namedCEO as primary source
Read it on VentureBeat →
Feature 05 · B2B digital commerce

OroCommerce

Jary Carter · Co-founder & CRO

The trending story. CIOs racing into "intelligent automation," the AI-agent gold rush of 2026.

The pitch we sent Subj: Why most AI-automation projects will magnify the mess

Kate, as CIOs rush into intelligent automation, here's a contrarian frame from Jary Carter, co-founder of OroCommerce: "AI is a $20,000 Italian sofa. Put it in a cluttered house and the house still looks bad." Trust infrastructure has to come first.

The feature that ran CIO.com Kate Vitasek · Aug 5, 2026

“Put trust infrastructure before intelligent automation for better collaboration”

If you put a $20,000 Italian sofa in a home filled with clutter and bad flooring, it doesn't make the house look better.
Live & namedCo-founder quoted at length
Read it on CIO.com →
5 / 5Executives named as the authority in the story
5Categories, one engine
0Pitches sent without client approval
Quarterly press releases, included

One release every quarter, written, edited and distributed for you.

Funding, launches, partnerships, key hires, customer milestones and original data. Every tier includes four quarterly releases, and Established includes eight, used whenever you have news. We handle the writing, a hard edit and national distribution with syndication across Business Insider, Yahoo Finance, AP News and a network of up to 1,000+ news and finance sites.

Q1Launch or fundingYour biggest news of the quarter
Q2Customer milestoneProof buyers can point to
Q3Original dataA stat reporters can cite
Q4Partnership or hireMomentum into the new year

Written

Day 1
News-style headline optionsQuote in your exec's voice

Edited

Day 2
Every claim fact-checkedWritten for AI search to quote

Distributed

Day 3
Pickup report for every releaseIndexed on Google
Your release Business Insider Yahoo Finance AP News
1,000+ Pickups per release, up to

Each pickup is a live, indexed page carrying your story, your name and your link, found by buyers on Google and by AI assistants.

Search + AI visibility, every tier

Every feature indexed on Google and placed where AI assistants look for answers.

Buyers now shortlist vendors by asking ChatGPT, Perplexity, Gemini, Claude and Copilot. Those answers cite the same high-authority publications we place you in. Every feature and release lands on sites Google indexes and the major AI assistants cite, so your coverage keeps working long after the news cycle ends.

⌕best AI security platform for mid-market
forbes.com › sitesWhy mid-market security teams are rethinking AI risk

…says the CEO of Your Company, whose platform…

techcrunch.com › 2026Your Company raises Series A to take on incumbents

The round was led by…

finance.yahoo.com › newsYour Company launches AI audit product for regulated industries

Press release · syndicated

Which AI security vendors should a 200-person fintech shortlist?
Three to consider. Your Company is often mentioned for mid-market teams; Forbes quoted its CEO on AI audit readiness1 and TechCrunch covered its Series A2. Its launch was also reported via AP News3…
1 · forbes.com2 · techcrunch.com3 · apnews.com
GoogleChatGPTPerplexityGeminiClaudeCopilotGoogle AI Overviews
Authority + Established tiers

Watch your authority grow, month by month, in numbers you can show your board.

Features are the output. Authority is the result. On the Authority and Established tiers you get a live intelligence suite that tracks how your share of the conversation, your citations, your position and your sentiment move against your competitors, with a full report delivered automatically every month.

Authority Intelligence · Your Company vs. 3 competitors
Share of voice+25 pts since month 1

Your share of category coverage

Your Company
31%
Competitor A
27%
Competitor B
24%
Competitor C
18%

Share of earned mentions across tracked news, trade and tier-1 outlets.

Link citation tracking+128 links
132live links
Brand positionup 5 places

Rank when AI assistants list your category

  1. #1Competitor A
  2. #2Your Company
  3. #3Competitor B
  4. #4Competitor C
Brand sentiment+24 pts
82%positive

Tone of every mention, scored positive, neutral or negative.

Fully automated monthly report
EstablishCred · Monthly authority reportMonth 12
Your authority this month, in one page
Share of voice31%
New links132
Sentiment82%
Auto-delivered ✓
Share of voiceYour slice of category coverage against the competitors you name.
Link citation trackingEvery live link to you, where it sits, and whether Google has indexed it.
Brand position trackingWhere you rank when buyers ask AI assistants to shortlist your category.
Brand sentiment trackingHow the press and AI answers describe you, scored every month.
Automated monthly reportsAll of it in one report, delivered without anyone building a slide.
Pitch analytics tracking, every tier

See every pitch get opened, answered and accepted.

Every pitch the engine sends is tracked from the moment it lands: opens, clicks, replies and whether the reporter said yes. Bot and security-scanner opens are filtered out, so the numbers reflect real reporters. You see the whole campaign live, not in a summary weeks later.

Campaigns/Your Company · AI agent pricing● Live

AI agent pricing · reactive pitch

"The AI-agent pricing story everyone's getting wrong" · sent to 48 fit-checked reporters across 6 tier-1 outlets

Sent➤
4848 verified reporters
Open rate✉
79.2%38 of 48 sent
Click rate↗
41.7%20 unique clickers
Reply rate↩
45.8%22 of 48 sent
Pitches accepted✓
18Interviews, quotes and features
Acceptance rate★
81.8%18 of 22 reporter replies
Engagement over timeCumulative sends, opens, clicks, replies and acceptances for this campaign.
SentOpenedClickedRepliedAccepted
ReporterOutletOpenedClickedRepliedStatus
Senior writerForbes4×✓12 minAccepted · interview
AI reporterVentureBeat3×✓26 minAccepted · quote used
Startups editorTechCrunch5×✓1 hrAccepted · interview
ContributorInc.2×—3 hrFollow-up scheduled
ColumnistCIO.com3×✓40 minAccepted · feature
Tech reporterBusiness Insider1×——Opened
Opens and clicksEvery open and link click from every reporter, with bot and scanner opens filtered out.
Replies, timedHow fast each reporter answered, so we learn who responds to breaking news.
Accepted pitchesEvery interview, quote and feature a pitch turned into, tracked to the placement.
Learning loopAngles and reporters that convert get more of your pitch volume next month.
EstablishCred vs. a traditional agency

Agencies bill for activity. You pay for pitches, placements and proof you can count.

A traditional retainer keeps running whether coverage lands or not. Monthly reports fill up with "outreach" and "relationship building" while the features never arrive. We pitch at the speed of the news and put the result in writing.

FeatureTraditional PR agencyEstablishCred
Monthly cost$5,000–$15,000, extras billed separatelyFrom $3,500, tier-1 & press releases included
How stories are foundSomeone skims the news when they have timeReal-time signal engine watching your category 24/7
Speed to reporter2–4 days, after meetings and review roundsTarget under 1 hour from story break
Pitch volumeA handful a month, mostly your own announcements12 to 40+ custom angles a month, tied to live news
Reporter targetingMass-blast media lists from a databaseEach reporter checked against their last 10 bylines, email verified
Engineered tier-1Rarely. "Best efforts."1 to 5 engineered features, in writing
Press releases$1,000–$2,000 each, plus wire fees4 to 8 included, with national distribution
Google + AI visibilityNot measuredEvery feature indexed on Google and placed where AI assistants cite
ReportingMonthly activity report, built by handAutomated reports on share of voice, links, position and sentiment
ControlPitches go out on the agency's scheduleNothing sends without your approval
Typical agency · $10k/mo
$120,000 / yr, nothing engineered
Emerging · $3.5k/mo
$42,000 / yr · 1 engineered
Authority & Established
Talk to sales · 2 or 5 engineered tier-1 placements, first placement in 30–60 days
Questions

Before you book the demo

What happens on the demo?

We run the engine against your brand live on the call. You leave with 3–5 stories breaking in your category right now, a pitch written for each one, and the verified email of the reporter covering it, so you can pitch them yourself that day. It's yours to keep whether or not you sign up.

What's the difference between an angle and a pitch?

An angle is a distinct story idea built from a live news signal plus your data. A pitch is that angle written for one specific reporter and sent to their verified email. Emerging delivers 3+ new angles a week, Authority 20+ a month, and Established 40+ pitches a month.

What counts as a tier-1 feature?

An editorial article, a quote in a reporter's story, or a contributed piece in a publication on the tier-1 list we agree at kickoff. That list includes outlets like Forbes, Inc., Entrepreneur, VentureBeat, TechCrunch, USA Today and Fast Company. Press release syndication pickups don't count toward your engineered features.

Will anything go out without my approval?

No. Every pitch and every press release is shown to you first. You approve it, then it sends. Most clients approve from their phone in under a minute.

How much of my time does this take?

About two hours in the first 30 days while we build your signal profile, proof bank and voice fingerprint. After that, 15–30 minutes a week approving pitches and jumping on reporter calls when they come in.

What's in the intelligence suite?

On Authority and Established: share of voice against the competitors you name, link citation tracking, brand position tracking in AI assistant answers, brand sentiment tracking, and a fully automated monthly report that brings all four together.

What if we don't have much news?

That's what real-time signal pitching is for. Most of your features will come from reacting to news already happening in your category, not from your own announcements. Your own news goes out as your quarterly press releases.

Why 12 months?

A year gives the engine time to learn which angles your reporters answer, to build relationships at your target outlets, and to land your engineered features. It also gives the intelligence suite a full year of trend data against your competitors.

Three tiers · 12-month program

Choose the level of authority you want to own.

Every tier runs on the same real-time pitch engine and includes quarterly press releases, an engineered tier-1 feature and Slack support. Higher tiers add pitch volume, more engineered features, a faster path to your first one, on-demand strategy meetings and the intelligence suite.

Level I

Emerging

Step into the conversation in your category.

$3,500/mo12 months · $42,000 per year
Custom angles3+ / week
Engineered tier-11 feature
12345
First tier-1 feature90 days
Press releases4 / yr
  • Custom pitching of 3+ angles every week, built from live news
  • 1 engineered tier-1 feature in outlets like Forbes, Inc. and TechCrunch
  • First tier-1 feature within 90 days
  • 4 quarterly press releases: writing, editing and distribution
  • Real-time signal monitoring of your category, 24/7
  • Reporters fit-checked against their recent bylines
  • Every feature indexed on Google and placed where AI assistants cite
  • Monthly strategy meetings
  • Slack support with your EstablishCred team
  • Every pitch approved by you before it sends
Book a demo for Emerging
Most chosen Level II

Authority

Be the expert tier-1 reporters call.

Talk to salesCustom 12-month program · scoped on your demo
Custom angles20+ / month
Engineered tier-12 features
12345
First tier-1 feature60 days
Press releases4 / yr
  • 20+ custom angles pitched every month
  • 2 engineered tier-1 features in outlets like Forbes, Inc. and TechCrunch
  • First tier-1 feature within 60 days
  • 4 quarterly press releases: writing, editing and distribution
  • On-demand strategy meetings
  • Slack support with your EstablishCred team
  • Authority Intelligence suite
  • Share of voice vs. your competitors
  • Link citation tracking
  • Brand position tracking
  • Brand sentiment tracking
  • Fully automated monthly reports
  • Everything in Emerging
Talk to sales about Authority
Level III

Established

Own the conversation in your category.

Talk to salesCustom 12-month program · scoped on your demo
Custom pitches40+ / month
Engineered tier-15 features
12345
First tier-1 feature30 days
Press releases8 / yr
  • 40+ pitches every month, across breaking news and planned moments
  • 5 engineered tier-1 features in outlets like Forbes, Inc. and TechCrunch
  • First tier-1 feature within 30 days
  • 8 press releases, used whenever you have news
  • On-demand strategy meetings
  • Slack support with your EstablishCred team
  • Authority Intelligence suite
  • Share of voice vs. your competitors
  • Link citation tracking
  • Brand position tracking
  • Brand sentiment tracking
  • Fully automated monthly reports
  • Everything in Authority
Talk to sales about Established
Compare tiersEmergingAuthorityEstablished
Monthly investment$3,500Talk to salesTalk to sales
Custom angles / pitches3+ a week20+ a month40+ a month
Press releases (written, edited, distributed)4 quarterly4 quarterly8, as needed
Engineered tier-1 features125
Time to first tier-1 feature90 days60 days30 days
Strategy meetingsMonthlyOn-demandOn-demand
Pitch analytics tracking✓✓✓
Slack support✓✓✓
Real-time signal monitoring✓✓✓
Indexed on Google, placed where AI assistants cite✓✓✓
Share of voice—✓✓
Link citation tracking—✓✓
Brand position tracking—✓✓
Brand sentiment tracking—✓✓
Fully automated monthly reports—✓✓

All tiers are 12-month programs. Engineered features are counted against a tier-1 outlet list agreed in writing at kickoff; press release pickups don't count toward them. Nothing is sent to a reporter without your approval.

Schedule your engine demo

See the engine run on your brand. Leave with stories you can pitch today.

Book a 30-minute demo. We point the engine at your company live and hand you everything you need to start pitching, even if you never work with us.

  • 3–5 live stories in your category you can pitch right away
  • A pitch written for you for each story
  • Each reporter's email, verified, so you can pitch on your own
  • Your tier-1 target map and the tier that fits your goals
Schedule my demo →
Your demo pack● Live
01Competitor layoffs reshape the mid-market field6h window
02New federal guidance on AI in hiring decisions2 days
03Reporter request: CFOs on AI budget cutsDue 5pm
Example layout · your stories are pulled live on the call